Post by account_disabled on Mar 7, 2024 3:41:45 GMT
Modern marketing is a more or less synergistic ecosystem of different professionalisms, roles and activities, but with many points of contact . It is not easy, even for those who work in this field, to understand the essence of the various activities and specialist roles that have arisen over the years and which, in fact, contribute to the recognisability and success of a brand, a product or a service. Since we realized that content is king even online, there is no doubt that it must be designed according to the needs of those who will use it. So far, everything is easy. But to de-trivialize the topic, what distance is there between content design, content management, content writing, content strategy, UX writing and UX design, copywriting and similar? The (central) role of content design in B2B Content design is the activity of designing any type of content, the aim of which is to provide the user with what he needs in the most effective form and in the best way possible.
To give a simple but eloquent example, defining the (content) structure Germany Phone Number of a product Q&A is a form of content design aimed at ensuring that the user immediately finds the requested information and in a language that he understands. Clearly, the designer's responsibilities are much broader than this, since he or she works end-to-end on the customer/user journey and must ensure that at all stages the content provided is adequate for the upstream need. Usually, the designer is also the author of the content, which can be a text, an image, a video or a hybrid and innovative form; in any case, it was born following an in-depth research activity relating to the audience to which the content is addressed. In doing so, his role moves away from: who manages the content.
Must enhance it through coherent distribution; who plans the content strategy , objectives and indicators; who makes it ideal for search engines; who makes the "copy". Strictly speaking, copywriters can rely on specific persuasive communication skills for sales purposes. They do not plan the content, although all this has more theoretical than practical value, given the countless overlaps that exist. Compared to UX Designers, the distance is quite clear but collaboration is fundamental because content design serves to provide the right content where the user expects to find it and is therefore an essential element of the experience in a broad sense. Content design in B2B and the concept of quality In a world where both consumers and professionals are exposed to a ceaseless flow of information, attention spans have fallen to the ground.
To give a simple but eloquent example, defining the (content) structure Germany Phone Number of a product Q&A is a form of content design aimed at ensuring that the user immediately finds the requested information and in a language that he understands. Clearly, the designer's responsibilities are much broader than this, since he or she works end-to-end on the customer/user journey and must ensure that at all stages the content provided is adequate for the upstream need. Usually, the designer is also the author of the content, which can be a text, an image, a video or a hybrid and innovative form; in any case, it was born following an in-depth research activity relating to the audience to which the content is addressed. In doing so, his role moves away from: who manages the content.
Must enhance it through coherent distribution; who plans the content strategy , objectives and indicators; who makes it ideal for search engines; who makes the "copy". Strictly speaking, copywriters can rely on specific persuasive communication skills for sales purposes. They do not plan the content, although all this has more theoretical than practical value, given the countless overlaps that exist. Compared to UX Designers, the distance is quite clear but collaboration is fundamental because content design serves to provide the right content where the user expects to find it and is therefore an essential element of the experience in a broad sense. Content design in B2B and the concept of quality In a world where both consumers and professionals are exposed to a ceaseless flow of information, attention spans have fallen to the ground.