Post by account_disabled on Jan 6, 2024 8:27:12 GMT
'Let's make it count', BBK's new story to raise awareness and value a new form of social well-being , which goes outside the current stream of thought. This economic model is based on the idea of 'growth at all costs' and, however, there are many things that were being forgotten without being able to measure. For this reason, in addition to the campaign they are launching, the Macrohuman Indicators: Let's measure what really counts , a strategic investigation that proposes 10 indicators to measure the social impact at a time more than necessary, thus showing a real commitment. BBK's new message will guide all the actions developed in the different areas of action of the banking foundation in the long term. The action is aligned with the 2030 Millennium Development Goals and wants to represent BBK's real commitment, in addition to putting in focus what is truly important to people. In this sense, BBK – in collaboration with LLYC – has developed a restyling of the foundation and a comprehensive campaign to publicize this initiative and establish its value proposition. To do this, they have created a spot -produced by Vietnam Estudio- and a graphic campaign with real people who reflect these indicators and the essence of 'Let's make it count'. Likewise, he has designed the website, which contains the main conclusions of the Macrohuman Indicators research study. In parallel, framed within this concept , BBK is designing numerous initiatives that reinforce the new story and provide continuity to the project in the medium term.
Macrohuman Indicators: Let's measure what really counts BBK presents society with new indicators that will help us focus on what is truly important to grow and evolve as a society, putting people at the Phone Number List center of research. In this way, together with a team of experts, he has carried out in-depth research for months to study, analyze and propose 10 new Macrohuman Indicators to measure people's well-being and its change over time. They are: Social Wellbeing Index, Healthy Living Index, Future Uncertainty Index, Personal Growth Index, Personal Achievement Index, Full Aging Index, Satisfaction with the Environment Index, Gross Generosity Index, Kindness Index Land, Commitment to Education Index, Digital Prosperity Index or Personal Satisfaction Index. In each of the cases, a brief definition of each of them is presented along with the reagents that will allow social well-being to be measured and analyzed in the future. To carry them out, the banking entity has worked together with a prestigious group of experts and theorists in different fields and disciplines who have helped develop these new indicators that are not intended to replace the existing ones, but rather to complement them and open a window and debate. about what we are actually measuring.
Professionals such as Ada Ferrer y Carbonell, senior scientist at the Institute of Economic Analysis (IAE-CSIC) and affiliated professor at the Barcelona GSE; Luis Suárez Mariño, lawyer and consultant; Darío Páez, Doctor and professor of social psychology at the University of the Basque Country; o Silvia Da Costa, Doctor in Psychology, professor and postdoctoral researcher; have made it possible to make this proposal tangible . «At BBK we have the opportunity and we are committed to highlighting all those intangible variables , to which very few people are paying attention, but which are of vital importance for a better society and, therefore, a better Bizkaia. The Macrohuman Indicators are a way to demonstrate BBK's social commitment to building a society that not only cares about economic benefit but also about social well-being," said Nora Sarasola, director of BBK's Social Work. These new indicators are intended to be another tool to quantify, measure and be able to improve the effort , work or fight to make our environment a better place, serving as possible complements to take into account to help build a prosperous, sustainable and cohesive society. , demonstrating again that "there is another way to measure."
Macrohuman Indicators: Let's measure what really counts BBK presents society with new indicators that will help us focus on what is truly important to grow and evolve as a society, putting people at the Phone Number List center of research. In this way, together with a team of experts, he has carried out in-depth research for months to study, analyze and propose 10 new Macrohuman Indicators to measure people's well-being and its change over time. They are: Social Wellbeing Index, Healthy Living Index, Future Uncertainty Index, Personal Growth Index, Personal Achievement Index, Full Aging Index, Satisfaction with the Environment Index, Gross Generosity Index, Kindness Index Land, Commitment to Education Index, Digital Prosperity Index or Personal Satisfaction Index. In each of the cases, a brief definition of each of them is presented along with the reagents that will allow social well-being to be measured and analyzed in the future. To carry them out, the banking entity has worked together with a prestigious group of experts and theorists in different fields and disciplines who have helped develop these new indicators that are not intended to replace the existing ones, but rather to complement them and open a window and debate. about what we are actually measuring.
Professionals such as Ada Ferrer y Carbonell, senior scientist at the Institute of Economic Analysis (IAE-CSIC) and affiliated professor at the Barcelona GSE; Luis Suárez Mariño, lawyer and consultant; Darío Páez, Doctor and professor of social psychology at the University of the Basque Country; o Silvia Da Costa, Doctor in Psychology, professor and postdoctoral researcher; have made it possible to make this proposal tangible . «At BBK we have the opportunity and we are committed to highlighting all those intangible variables , to which very few people are paying attention, but which are of vital importance for a better society and, therefore, a better Bizkaia. The Macrohuman Indicators are a way to demonstrate BBK's social commitment to building a society that not only cares about economic benefit but also about social well-being," said Nora Sarasola, director of BBK's Social Work. These new indicators are intended to be another tool to quantify, measure and be able to improve the effort , work or fight to make our environment a better place, serving as possible complements to take into account to help build a prosperous, sustainable and cohesive society. , demonstrating again that "there is another way to measure."